The world’s largest domain registrar, serving more than 20 million customers globally, had built a complex finance technology ecosystem through years of acquisitions, new product lines and international expansion. Reconciliation systems, reporting platforms, ETL tools, data warehouses, operational databases, workflow applications, custom integrations and spreadsheets each served a specific need, but together created fragmented processes, inconsistent data and rising maintenance costs. With critical financial operations spread across multiple systems, the organization faced limited visibility, slower innovation and increasing operational complexity, making simplification essential without disrupting the business.
